Set your own rate. Take home 90%–100% of every booked shift.
where.care is a direct-hire directory for eldercare. You set your own hourly rate. A booked shift includes a transparent 10% platform fee (no lead fees or monthly subscriptions).
Why caregivers join
- 0% fee for your first 90 days; then a transparent 10% platform fee on booked shifts. Your payout is the posted total minus that fee.
- One-time Checkr background check ($0 with an NYC launch subsidy code, or $35 standard). Nurses (RN/LPN) also submit a license for staff review.
- Families message you directly with zero lead fees.
- Your profile shows certifications, your care philosophy, and an intro video.
Typical NYC hourly rates
The same reference rate table families see on where.care:
| Specialty / Role | Typical NYC range |
|---|---|
| Senior Companion | $22–$30/hr |
| Home Health Aide (HHA / CNA) | $25–$35/hr |
| Dementia & Memory Care | $28–$38/hr |
| Respite Care | $25–$35/hr |
| After-Surgery Recovery | $30–$42/hr |
| Private Duty Nursing (RN / LPN) | $45–$65/hr |
Source: Source: US Bureau of Labor Statistics (OEWS NY-NJ-PA metro) & NYC direct-care market survey, checked Oct 2026.